Events

SEMINAR DESCRIPTION

Changes in public attitudes toward smoking have led to reductions in cigarette consumption in the United States. Tobacco companies in the United States are prohibited from making reduced harm claims without filing a modified risk tobacco product application with the Food and Drug Administration and obtaining an order to market as such. However, product marketing may suggest reduced risk to individuals. This study examines perceptions, in particular those related to harm and addiction, of snus print advertisements. A mixed-methods design combined eye-tracking, survey, and semi-structured interviews. Results from the study may provide a better understanding of how smokers perceive and understand products after viewing advertisements, which may guide public health efforts to educate smokers on the risks of emerging products.

LEARNING OBJECTIVES

• Review information about tobacco regulation in the U.S., current and historical trends in tobacco use in the U.S., harm perceptions, and health outcomes associated with tobacco use.
• Discuss the purpose, design, and methods of a mixed methods study examining how print advertising may influence perceptions about snus.
• Report study outcomes and future directions.

TARGET AUDIENCE

Everyone is welcome!

About the Presenter

Annette Kaufman, PhD
Dr. Kaufman is a Health Scientist and Program Director in the Tobacco Control Research Branch (TCRB), Behavioral Research Program (BRP), Division of Cancer Control and Population Sciences (DCCPS) at the National Cancer Institute (NCI). She obtained her Doctorate in Applied Social Psychology from The George Washington University and Master of Public Health in quantitative methods from the Harvard School of Public Health. She completed her post-doctoral training as a Cancer Prevention Fellow in the Office of the Director (OAD) in the Behavioral Research Program. Dr. Kaufman is actively involved in the development and implementation of the Health Information National Trends Survey (HINTS) and the Population Assessment of Tobacco and Health (PATH) study. Her program of research focuses on tobacco product harm judgments and risk perceptions associated with tobacco use. Dr. Kaufman is particularly interested in the influence of policy on tobacco beliefs and behavior.